Friday, May 13, 2011

The Social Life of Health Information, 2011


The Internet has changed people’s relationships with information. Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.

This report is based on a national telephone survey of 3,001 adults conducted by Princeton Survey Research Associates International between August 9 and September 13, 2010, among a sample of 3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. A combination of landline and cellular random digit dial (RDD) samples was used to represent all adults in the continental United States who have access to either a landline or cellular telephone.

The survey  showed that out of the 74 percent of participants who used the Internet:
  • 80 percent of Internet users have looked online for information about any of 15 health topics such as a specific disease or treatment. This translates to 59 percent of all adults [interviewed].
  • 34 percent of Internet users, or 25 percent of adults, have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
  • 16 percent of Internet users, or 12 percent of adults, have consulted online rankings or reviews of doctors or other providers.
  • 15 percent of Internet users, or 11 percent of adults, have consulted online rankings or reviews of hospitals or other medical facilities.
Results also showed 42 % of adults reported using social media
  • 23 percent of social networking site users have followed their friends’ personal health experiences or updates on the site. This translates to 11 percent of all adults.
  • 15 percent have gotten any health information on the sites.
  • 11 percent have posted comments, queries, or information about health or medical matters.
Read The Full Report
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