News articles about health is a hot topic for media outlets, its profitable, its a great marketing tool, and its full of clickbait headlines. The possibilities are endless, we all remember this recent headline; "Hepatitis ‘wonder drug’ may be clinically ineffective, say experts," one that may have influenced patients from seeking HCV testing or treatment, a concern shared by advocates, clinicians, scientists and health organizations alike.
Recently, HealthNewsReview, a site dedicated to the quality of online health information, published an article written by Alan Cassels about why we find these clickable headlines so tempting, with a look at related health news clickbait trends.
Yes, a listicle: 10 times we couldn’t resist writing about health news clickbait
As a self-avowed beer snob, I would be the kind of audience that would surely be lured by the health clickbait proclaiming “Beer hops may protect against liver disease.”
After all, when you find something that reinforces your questionable habits, how can you not click on it? That is the essence of clickbait–to write a headline that’s irresistible, with the goal of driving up page views and advertising money.Read the article, here....
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HealthNewsReview
The mission of HealthNewsReview.org is to improve the public dialogue about health care by helping consumers critically analyze claims about health care interventions and by promoting the principles of shared decision-making reinforced by accurate, balanced and complete information about the tradeoffs involved in health care decisions. HealthNewsReview.org evaluates health care journalism, advertising, marketing, public relations and other messages that may influence consumers and provides criteria that consumers can use to evaluate these messages themselves. Improving the quality and flow of health care news and information to consumers can be a significant step towards meaningful health care reform.
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Each day NHS Choices team selects health stories that are making headlines. These, along with the scientific articles behind the stories, are sent to Bazian, a leading provider of evidence-based healthcare information. Bazian's clinicians and scientists analyse the research and produce impartial evidence-based assessments, which are edited and published by NHS Choices.
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Healthfinder.gov
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Stay aware, stay healthy.
Tina
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